Tag: marketing branding

“From the resident and non-resident research, we developed a distinctive brand for Strathcona County,” says Catherine Proulx, Managing Director, Twist Marketing. “The County's brand is also closely aligned with its Economic Development Strate…

Nigel Travis, Dunkin' Brands CEO and Dunkin' Donuts President, serves as the other BAC Co-Chair. The following representatives were elected by their fellow franchisees from a slate of candidates from their respective regions: PBW Lou Garcia (Mt…

Branding Strategy Insider is a service of The Blake Project, a leading brand … But in the heat of the moment, brand marketers lost sight of the fact that the idea of …www.brandingstrategyinsider.com/…/brand-marketings-new-c…

Ms. Sharken has built her career on her abilities to create strategic, customized marketing campaigns that develop lasting relationships between brands and their customers. She has extensive experience across all marketing channels and disciplines, ……

Branding is much more than a simple logo, it's about the way in which you present your company. One possible way to have a split personality is to use sub-branding. This needs to be developed and executed very carefully though and requires strategi…

Every detail was planned and developed as part of the company's culture and brand — from the look and feel of the clinics and marketing materials to the development of the weight loss program, said Alex Joseph, company president and founder.See a…

ACCO Brands International net sales decreased 10% to $94.5 million, compared to $104.9 million in the prior-year quarter. Volume declined 13% primarily due to planned strategic exits and discontinuation of low-margin products, along with the weak …Se…

Spectrum Brands Holdings, Inc. (NYSE:SPB) , a global and diversified consumer products company with market-leading brands, today reported net sales, operating income and adjusted EBITDA increases of 8, 17 and 9 percent, respectively, in the second …S…

At Cisco Systems, Bostrom was responsible for developing and communicating Cisco's unique vision and strategy through positioning, branding, advertising and product marketing. She also had responsibility for the Worldwide Government Affairs …See …

The combination of both organizations' expertise will help institutional investors to apply ESG investment strategies to their bond portfolios. The ESG fixed income indices will be co-branded and independently marketed by both firms.See all stories…