Archives: 2012 February

At quarter-end, Collective Brands operated nearly 4500 stores worldwide. The retailer also said its management and board of directors continue a strategic review of alternatives. For 2011, the company reported a net loss $164.5 million, …See all stor…

That is not to say there's not been progress in how marketers illustrate both the uniqueness and the evolution of women, and digital media have certainly expedited that. And nowhere can brands looking to strike lasting relationships with women …S…

Liverpool Marketing Solutions reviewed the marketing strategies of two huge brands from the USA, Coca Cola and KFC. Recently these brands have been have been using customer focused marketing campaigns to try and boost their sales within the sector.See …

23, 2012 — /PRNewswire/ — United Entertainment Group (UEG), the premier branded entertainment and marketing agency that creates and executes best-in-class solutions for leading consumer brands, announced today that Dre Wright has joined UEG as the …..

UM's Wave 6: brands urged to make strategic use of social media. Speaking at the launch of UM's social media study Wave 6, Glen Parker, research director at UM EMEA, told more than 320 media and marketing executives that current approaches to s…

Post has written two books focused on brand strategy: Brand Turnaround How Brands … A top way for channel marketers to make their brands known is by creating …. any of their marketing/sales material with their logo and personal branding …channelm…

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Brand Strategy: Marketing's North Star. Brand Strategy North Star Branding Procter & Gamble conceived the business strategy of “Brand Management”. Brand …www.brandingstrategyinsider.com/…/brand-strategy-marketin…

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